Green Life Smart Life is sourcing lumber, as well as exterior and interior building materials, from one of the most environmentally-conscious companies in the field, National Lumber Co. of Mansfield, Mass. You can read about National Lumber’s green initiatives here.
We spoke with Mike McDole, National Lumber’s vice president of sales, to learn what he thinks of our project, as well as green’s overall impact on his company’s business.
What do you think of the Green Life Smart Life Project to date? What interested National Lumber about the project?
We are very excited to be a part of it. The project has been moving along at a good pace, especially considering it is being built along the Rhode Island coast during winter.
Kudos to Bob Leonard and Mark Lubic of Merchant Construction for doing such a fine job. Credit also has to go to the homeowners, Kim and Joe. They did a tremendous amount of research and pre-planning prior to putting a shovel in the ground, which paid off once construction started. They had multiple pre-construction meetings with Tom Wickham, our Contractor Outside Salesperson covering South County (R.I.), to choose the various green building products they wanted to use in their project. As a result, the building materials were on the job site when needed, which helped keep the job flowing smoothly.
What really attracted us to this unique project, besides the fact that it is in my neighborhood, is that National Lumber is a huge supporter of green building and environmentally-friendly building practices throughout New England. We are a third-generation family-run business, and we care very much about smart building practices in all of the neighborhoods we service. In addition, Kim and Joe’s passion about building an environmentally-friendly home, and their knowledge of green products, also contributed to our extreme interest in this special project.
Where does National Lumber see green building going in the next five years?
It is estimated that green building products and services currently represent about $40 billion, a figure that is estimated to grow to $140 billion in 2013, with $90 billion of that in products alone. Several factors are contributing to this enormous growth. One, the public wants to be more environmentally-friendly. Two, an unprecedented level of government incentives are available. Three, there have been improvements in sustainable materials.
According to the EPA, buildings account for 39.4 percent of the total U.S. energy consumption, with residential structures accounting for 54.6 percent of that total. Also, building construction and demolition account for approximately 136 million tons per year, which is approximately 60 percent of all non-industrial waste generated in the U.S. Americans want to reduce their energy usage and their waste to protect the environment for not only themselves, but for many generations to come.
How is your company evolving to address green building?
National Lumber has been involved in green building practices for approximately five years now. We were the first lumber company in New England to be able to supply FSC (Forest Stewardship Council) Certified Lumber along with the Chain-of-Custody Certificate, which assures that the lumber comes from a responsibly managed forest. Even now, in February 2009, we are one of only four lumberyards in New England with FSC Certification and Chain-of-Custody Certificate; there are currently no lumberyards in Rhode Island with these credentials.
In addition to the lumber, National Lumber partners up with building materials manufacturers who also are interested in green building. Such manufacturers are Andersen Windows, Marvin Windows, Boise Engineered Wood Products, Huber (Advantech & Zip System), SBC White Cedar Shingles, Owens-Corning Roof Shingles, kitchen cabinet manufacturers and more.
What challenges does National Lumber face in the evolution of green building?
The biggest challenge, I think, is “green-washing,” which is what corporations do to make themselves and their products look more environmentally-friendly than they really are. Real standards are needed that must be met before a company can call its products “green,” and right now, no real standards have been accepted by the construction industry. However, a few strong organizations such as LEED (Leadership in Energy and Environmental Design), US Green Building Council, and NAHB’s (National Association of Home Builders) Green Building Program are making a difference.
The second-biggest challenge is the fact that it is slightly more expensive to build green. However, I believe that the more green building there is, the cost spread will be reduced over time.
Do you think green building will ever dominate your business?
I don’t think green building will ever “dominate” our business, but I do believe it will continue to become a larger and larger percentage of our overall sales. I certainly could envision green building becoming 25 to 33 percent of our total lumber sales within the next five to seven years, which would certainly be significant.
Anything else you would like to add about the green building market or the Green Life Smart Life project?
We truly appreciate that Kim and Joe picked National Lumber Company to be their supplier of lumber, along with their exterior and interior building materials, on this unique and exciting project. We are very proud to be a part of it.
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