The green industry is full of jargon. No longer just a revolution within a small channel of environmentalists, scientists and naturalists, the green revolution has sparked innovations, entrepreneurship, venture capitalism and big business to take notice and as such, developed into many segments and categories. In reading and researching over the past few months, I’ve discovered two such categories that have very distinct roles in this revolution but at the core can be seen as the very same thing. Though both stemming from technological innovation and the desire to better manage and serve our ever growing need for energy, fuel and power, green tech and clean tech refer to very different fields.
At the CEA Industry Forum in Las Vegas in October, I attended a session on home automation technologies and how they can help to reduce the overall energy useage and increase efficiency of a home’s power. A week later, I was in Best Buy looking at new laptops and was shocked at how many of them wore the ENERGY STAR logo right on the inside cover – a sign they passed industry-respected testing to become less wasteful in their enery consumption. And most recently, Apple announced the introduction of the new Macbooks, made of recycled aluminum and other renewable materials and features LED screen lighting. These examples – popping up left and right in the consumer electronics industry are what we refer to as green tech. Existing technologies that have been revamped and innovated to be more environmentally friendly whether it is the resources used in production, the increase in energy efficiency or the materials the product is made from.
I am in the midst of the popular 2007 book, Clean Tech, written by Rob Pernick and Clint Wilder, which outlines the rapidly expanding world of new technologies such as solar energy, wind power, biofuels and biomaterials, green building and smart grids. Clean tech, as its called, refers to newly developed technologies used solely to solve the Earth’s continuing need for renewable energy and resources. Including companies to watch in this industry, Pernick and Wilder discuss the overall impact investment in these businesses will have and the need for their continued innovation to further the green revolution from concept to action.
But whether its green tech or clean tech, the need for both solutions in our detoriating environment is undeniable.
Posted by: Ashley / ashleyatcaster on Twitter