In the midst of this global economic crisis, there is a movement happening in some of the hardest hit places in America – local communities. This movement is showing that Main Street truly is the way to building a better, more sustainable future. And that’s just what Joe Grafton, founding director of the Somerville Local First has set out to prove. Dedicated to promoting and sustaining local business, Local First organizations across the country are campaigning for a shift in the way we act, in the way we think and most importantly, in the way we spend. That’s what prompted Joe and other local organizers in New England to start the 10% shift campaign and evangelize the true power of local spending.
The theory behind the “shift” is simple – if all consumers made an effort to shift 10% of their spending to independent and locally owned retailers instead of at stores that rhyme with Shmalmart (as an example, not meant to single out Shmalmart per se) – the community could see thousands of new jobs created and millions of dollars of taxpayer free revenue.
So Joe Grafton has set out on a mission. New England isn’t the only area in the United States pushing this movement forward – there are Local First organizations countrywide, working on convincing people that their local independent community is way cooler than they may have thought.
It’s called Shift Across America and for the next 3 weeks, Joe will be visiting cities and towns from Boston to San Francisco, meeting with politicians and leaders of the local business, publishing, art and music scenes, find out what’s happening in their communities and talk about how 10% Shift is redefining economic paradigms. These interviews and stories will be documented on the Shift Across America blog, Facebook, and Twitter, where they hope to be joined vicariously by those who hear–and become part of the story.
Shift happens – and it’s happening in the very places that could define this revolution.
Posted by: Ashley/ follow me on Twitter